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Kenyan Architects Celebrate 50 years with Evolution of Branding

Kenya's largest and best known award winning architects have been established for 50 years and to record this achievement they ask SMA design to evolve their well know brand. This re-branding was needed to keep pace with the changing and dynamics of this Kenya's growing economy and construction boom.

With the boom in the construction industry it has brought new architectural practices to Nairobi to compete for lucrative and prestigious architectural design projects.

SMA design are well placed to understand their branding requirements and market as they already had an existing business relationship with Triad Architects for many years. Some of those projects were working on both National Museums of Kenya, Nairobi Business Park and Garden City Development.

Triad architectural practice directors had grown comfortable with the existing corporate identity and at first seemed reluctant to change. So it was important for our branding architects to evolve the brand sensitively. It was essential to keep existing customer loyalty to the brand and build on its renowned name.

We first demonstrated to the architectural practise partners that other very well-known brands had evolved over their long commercial history. This reassured the client that they should push forward with the evolution of their brand, so brand designs were started.

Our brand designers produced first drafts for the directors to comment on and then at each stage the designs were altered to reflect any concerns. Finally after much discussion and testing of the market place the evolved branding was agreed.

Following on from this work it became clear that Triad Architects extensive architectural projects had not been photographed for some time.

Therefore SMA was asked to take care of this photographic shoot and arranged with the various buildings management to document each building. This was carried out over several days where we captured some beautiful architectural imagery.

The next step was to create a template for the new website which would show of Architectural practice skills, professionalism and unique history working in East Africa.

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